Most Amazon budgets die on a listing that was never going to convert.

Every seller who calls us about Amazon opens the same way. The ads are running, the spend is going out, the orders are not coming in. Nine times out of ten we pull up the campaign and find nothing wrong with it. The campaign is doing its job. It is sending real buyers to a listing with four dark images, a title stuffed for a keyword nobody searches, and no answer to the one objection that makes people close the tab.

Amazon makes that mistake expensive in a specific way. Your margin sets your break-even ACoS for you, whatever number you had in mind going in. Sell at ₹600 with ₹180 of contribution margin and you break even at 30 percent. Run at 45 and every extra order quietly costs you ₹90, which is how a seller watches revenue climb all quarter and still finishes the year poorer than they started it.

So we fix the listing first, then touch the budget. Images, title, bullets, A+ content, the review objections, the backend search terms almost nobody fills in properly. Then we rebuild the campaign structure around what your catalogue actually earns, which usually means fewer campaigns doing more work instead of the forty campaign sprawl we tend to inherit.

We have been doing this for nine years from an office in Thane, and the marketplace work sits inside the same team that runs your Meta and Google. That matters more than it sounds. Someone who saw your ad on Instagram and then searched your brand on Amazon is one buyer, not two, and agencies that bill those as separate line items are the reason your numbers never reconcile.