Your ads are probably fine. Your signal is not.

Here is what nine years of opening other people's ad accounts has taught us. The creative is rarely where the money goes missing. Targeting almost never is either, since the platforms stopped needing much help with that a while ago. What we usually find is an algorithm being asked to optimise toward an event it cannot reliably see.

Meta needs somewhere around fifty optimisation events per ad set per week to leave the learning phase and settle. Run that arithmetic against your own account. At ₹500 a day and a ₹400 cost per purchase you are producing about nine purchases a week. The ad set never exits learning, never stabilises, and every edit you make resets the little it had picked up. The account never had enough information to work with in the first place.

So we start at the plumbing, before anyone writes a new hook. Whether the pixel fires. Whether it fires with a value attached. Whether the Conversions API is genuinely sending server side events or just switched on in a settings panel. Whether deduplication works or you have been counting every purchase twice. We have opened accounts where the purchase event fired with no value at all, which silently invalidates every ROAS number that business had been reporting for months.

Once the measurement tells the truth, the rest is discipline. Consolidate, so each ad set clears the volume it needs instead of six of them starving together. Move to value based optimisation only after the values are trustworthy. Test creative at volume against a clean setup rather than a dirty one. On Google the same rule applies to conversion imports and offline uploads, because Smart Bidding is only ever as good as what you feed it.