Highprime©
Highprime©
Marketplace marketing · Flipkart
Different buyer, different price psychology, different ad products. Most brands copy the campaign across anyway.
average ROAS our clients see within their first six months.
The number we are accountable to.
What actually goes wrong
The most common Flipkart mistake we see is a duplicate. Someone exports the Amazon campaign, swaps the platform, and then wonders why the same structure came out worse. The two marketplaces do not share a buyer. Flipkart reaches further into tier two and tier three, moves harder on price, exchange and bank offers, and concentrates a lopsided share of the year into a small number of event weeks.
That concentration is the part that quietly breaks budgets. If the weeks that decide your year are Big Billion Days and the festive run, then your ad plan is a calendar problem before it is a daily budget problem. Money spread flat across twelve months is money that was not there in the week it mattered. We build the year backwards from the event calendar and hold a reserve for it.
The work itself is unglamorous. Catalogue quality, because Flipkart's own ranking rewards it and no bid compensates for a weak listing quality score. Product Listing Ads and Product Contrast Ads structured and bid separately rather than merged into one blob. Share of voice bidding when the category gets crowded. Offer construction, because on Flipkart the offer regularly out-performs the creative.
This runs inside the same team as your Meta, Google and Amazon work, which means one report at the end of the month instead of four dashboards that disagree with each other. Nine years in business, twelve or more developers, and an office in Thane you are welcome to sit in.
The calendar problem
Illustrative numbers. The point is the shape, not the figure. We plan backwards from the events and keep the reserve to fight there.
What we do
What we do not do
What founders ask us
Usually yes, and usually for a different customer than the one you already have. What is not worth the effort is running Flipkart as an afterthought with a copied campaign and no catalogue work, which is the version most brands try first.
Earlier than feels necessary. Catalogue, listing quality and offer approvals take weeks, and bidding into an event with a listing you have not fixed is the most expensive way to learn this.
Both. On Flipkart in particular the listing quality score feeds organic ranking directly, so treating ads and catalogue as separate jobs leaves most of the result on the table.
₹50,000 a month for the full package, content and performance and marketplace together. The quarterly option is the same scope plus a custom website and email and WhatsApp automation.
Also from us
Two lines about your brand is enough. We reply within a day.