We've sold sex chocolates in Mumbai. Yes, really.

Mumbai is home turf. Siddhant, our founder, grew up here, and Highprime started nine years ago as a creative agency in a small Thane office. That office is still where we work. If you want to look the people running your marketing in the eye before you pay them, come over. The chai is decent.

Here's what we see Mumbai brands get wrong: everyone fights for the same Instagram feed in the most expensive ad market in India. Meanwhile their actual buyers are on Nykaa comparing prices, on WhatsApp asking friends, or standing in a store in Bandra. We've spent nine years learning where Mumbai actually buys, and it's rarely where the ad budget goes.

Being local matters more here than anywhere else we work. Store tie-ins, creator meetups, shoots at a day's notice, a founder dinner to close a collaboration. You can't do that from a dashboard in another city. We can do it from Thane.