Highprime©

Automation · WhatsApp and Instagram

WhatsApp and Instagram automation that knows when to hand over to a human

The short answer

Highprime Co is a Mumbai marketing agency that builds WhatsApp and Instagram automation for Indian brands. It answers comments and messages in your brand's voice, separates buying questions from noise, and hands real buyers to your team. One comment system we built for a car accessories brand read and sorted 2,279 Instagram comments across two reels in 30 days.

How we build it

Four things we build around

A "price?" comment left for a day is a buyer gone

People who comment on a reel asking the price, or whether it fits their car, are asking to be sold to. The whole point of automating comments is that the answer lands while they are still scrolling.

The bot should never guess. It should hand over

Our system checks every product question against the brand's real fit list before it says yes. A misspelt model gets a "did you mean" and nonsense gets routed to a person. It never promises stock or quotes a price it cannot check.

Instagram gives you one private reply per comment, so it has to count

Meta allows a single private reply to a comment, sent within 7 days of it. Further messages are only allowed if the person writes back, and then within 24 hours. So the first reply has to earn the second one.

On WhatsApp, the replies are free and the broadcasts are not

Since July 2025 Meta charges WhatsApp per message. Answering a customer who messaged you first costs nothing for 24 hours. Promotional broadcasts are billed on every send. Most of the saving is in the automation you build around replies.

Case study · Car accessories, D2C

Two reels, 2,279 comments, sorted in 30 days

A car accessories brand's reels were pulling in hundreds of comments, most of them a car model and a question. Does it fit my Creta? What's the price? Is this legal? We built a comment system that checks each car against the product's real fit list (78 models for one product, 75 for the other), answers the legality question plainly, asks price seekers to DM, and hands the buyer to a person in the inbox. Every exchange is logged to a sheet the team works from. Unclear comments are judged by an AI model; everything else runs on rules, so the answers stay predictable.

2,279Instagram comments read and sorted in 30 days

The platform rules · from Meta

What WhatsApp actually charges you for

A customer messages you first
A 24 hour service window opens
Your replies inside that window
Free
Order and delivery updates inside that window
Free
The same updates sent outside it
Charged per message
Promotional broadcasts and OTPs
Charged per message

From Meta's WhatsApp Business Platform pricing, per message since 1 July 2025. Indian businesses move to rupee billing through 2026. Meta revises rates by country, so we check the current table before planning a campaign.

24hthe window in which replying costs nothing

For the record

What we don't do.

Questions founders ask about automation

FAQ

How much does WhatsApp automation cost in India?

Two separate costs. Meta charges per message: promotional and authentication messages are billed, while replies to a customer who messaged you in the last 24 hours are free. Then there is building and running the automation, which we quote once we have seen your message volume and what the system needs to do.

Can you automate Instagram comment replies and DMs?

Yes. A comment can get a public reply, or one private reply sent within 7 days of the comment, and a conversation continues if the person writes back. It needs an Instagram professional account.

Does automation replace my sales team?

No. It clears the repetitive questions and flags the people ready to buy, so your team spends its time on those conversations.

Do you use AI for the replies?

Where it helps. Our comment system runs on rules and the brand's own product data for anything it can check, and uses an AI model only to judge comments it cannot match. That keeps answers accurate and on brand.

Which businesses is this for?

D2C brands whose reels and ads draw comments and questions, and service businesses taking enquiries over WhatsApp. For one real estate agency we automated calling, lead qualification and follow-ups once its enquiries took off.

How do you charge for automation?

It is built and run as part of a monthly engagement with us. Tell us where your enquiries come in and roughly how many a day, and we will scope it.

Also from us

Marketplace marketing · Amazon Most Amazon budgets die on a listing that was never going to convert. Marketplace marketing · Flipkart Flipkart is not Amazon with a different logo. Performance marketing · Meta and Google Your ads are probably fine. Your signal is not.

Where do your enquiries come in?

Tell us the channel and roughly how many a day. We reply within a day.