The Highprime blog
Notes on selling things.
2026-10-14
How much does a digital marketing agency charge in India? (D2C and marketplace brands)
How much a digital marketing agency charges in India for D2C and marketplace brands: four fee models, what each really costs, five questions to ask before you sign.
2026-10-13
How to choose a digital marketing agency in Mumbai (a D2C brand's checklist)
How to choose a digital marketing agency in Mumbai if you sell products online: which type of agency fits, eight questions to ask before you sign, what the fee should include and the red flags.
2026-10-11
Should a new Amazon or Flipkart seller hire an ads agency before the first sale?
Usually not. Ads agencies work on a live listing with stock, reviews and a price that holds. What a new seller needs first, when an agency starts to pay for itself, and four questions to ask.
2026-10-10
Amazon ads freelancer or agency: which should an Indian seller hire?
A seller with one brand and one or two products can start with a freelancer. A seller running several products, or Amazon and Flipkart together, needs an agency. How to decide, and six questions to ask either one.
2026-10-09
Performance marketing agency or an in-house hire: which should a D2C brand pick?
A D2C brand spending under a few lakh a month on ads usually gets more from an agency than from a first hire. Past that, an in-house lead pays off. How to decide, and five questions to ask before you pick either.
2026-10-07
Local agency or marketplace specialist: which should a D2C brand hire?
A D2C brand that sells on Amazon, Flipkart or Meesho should hire a marketplace specialist rather than the best-rated agency in its city. How to tell the two apart and five questions to ask before you sign.
2026-10-07
AJIO and Nykaa ads agency: when should a brand hire one?
A fashion or beauty brand should hire an AJIO and Nykaa ads agency only when the listing, stock and brand approvals are already in place. What an ads agency covers, what it cannot fix, and five questions to ask first.
2026-10-04
Myntra ads agency: when should a fashion brand hire one?
A fashion brand should hire a Myntra ads agency only when it can see returns per style and sells on more than one platform. What the agency runs, what it cannot fix, and five questions to ask first.
2026-10-04
Meta ads agency for D2C: when should a brand hire one?
A D2C brand should hire a Meta ads agency when it already has a product that sells and the founder's time is the limit. What an agency covers, what it cannot fix, and five questions to ask first.
2026-10-02
Zepto and Blinkit ads agency: when should a D2C brand hire one?
A D2C brand should hire a Zepto and Blinkit ads agency only when its stock is already in the cities it advertises in. What an ads agency covers, what it cannot fix, and five questions to ask first.
2026-10-01
Google Ads agency or freelancer for a D2C brand: which should you hire?
A D2C brand with a small Google Ads budget usually needs one good specialist, not a team. How to decide between a freelancer and an agency, and the five questions to ask before you hire either.
2026-09-30
Amazon PPC agency: when should you hire one?
Amazon PPC agencies in India publish fees from about ₹25,000 to ₹35,000 a month. How to check, before you sign, whether a small ad budget can carry that fee, and what the fee should cover.
2026-09-28
A revenue share marketing agency that runs Amazon, Flipkart, Meesho, Meta and Google ads under one fee
Highprime Co's revenue share deal is ₹25,000 a month plus GST and 5% to 10% of marketplace revenue, and the fee covers ads on every platform. Why we move your budget to where it sells, and why we don't do one-platform revenue share.
2026-09-27
Should you hire an in-house Amazon ads manager or an agency? Hire in-house only when someone can judge their work
An in-house Amazon PPC manager in India costs about what a small agency does. When a hire makes sense, when an agency does, and the one question that decides it.
2026-09-26
Flipkart Saarthi or a paid agency? Take the free help first if your problem is inside Flipkart Ads
Flipkart Saarthi gives sellers free agency support for Flipkart Ads. When the free help is enough, when a paid agency is worth it, and what each one can't see.
2026-09-24
Should a Meesho seller hire a marketing agency? Usually not before your margin can carry the fee
Most Meesho sellers should run Meesho Ads themselves first. An agency pays only when your margin per order can carry its fee. Here is the arithmetic, and what an agency does that the panel cannot.
2026-09-11
Best Performance Marketing Agencies in India for D2C Brands (2026): Fees, Cities and Client Counts Compared
Seven performance marketing agencies for Indian D2C brands compared on what they publish: fees, city, founding year, brands, scale and partner status. We are one.
2026-09-11
Best Flipkart Marketing Agencies in India (2026): Fees, Cities and Client Counts Compared
Six Flipkart marketing agencies in India compared on what they publish: fees, city, founding year, clients served and Flipkart partner status. We are one of them.
2026-09-11
Best Amazon Marketing Agencies in India (2026): Fees, Cities and Client Counts Compared
Nine Amazon agencies in India compared on what they publish: fees, city, founding year, brands served and partner status. We are one of them, and say so.
2026-09-10
Seller Central vs Vendor Central, and what actually applies in India
Most guides to this are written for the US market. In India, FDI rules mean Amazon cannot buy and resell your stock directly, which changes the decision completely.
2026-09-10
Which marketplace is most profitable for sellers in India?
Every answer to this is a list of thirty platforms that ranks none of them. The profitable one is decided by your category's return rate and your price point, and here is how to work it out.
2026-09-10
Is selling on Meesho worth it? The 0% commission is real, and that is not the question
Meesho genuinely charges no commission, no collection fee and no RTO shipping charge. Sellers still lose money on it. Here is where the cost actually sits.
2026-09-10
Amazon vs Flipkart for sellers: the arithmetic, not the feature list
Which marketplace is better depends on your category, your price point and your return rate. The fee stacks side by side, and the three things that actually decide it.
2026-08-31
Questions to ask an Amazon agency before hiring (India, 2026)
Every agency pitch sounds the same by the third one. These eight questions do not, and the answers separate the people who will run your account from the people who will run a template on it.
2026-08-31
Amazon and Flipkart are not the same buyer
The most common Flipkart brief we get is an Amazon account with the platform swapped. Different buyer, different ad products, and a year decided in a handful of weeks. What transfers and what does not.
2026-08-31
Your Amazon listing is the leak, not your ads
Conversion rate and cost per click do exactly the same thing to your ACoS. Only one of them is free. The arithmetic for why listing work beats bid work, and what actually moves the number.
2026-08-31
Your break-even ACoS is about half what you think it is
Every ACoS calculator tells you break-even equals your margin. None of them subtract returns. Put an Indian RTO rate into the arithmetic and the real number drops by nearly half.
2026-08-31
What Amazon marketing agencies in India actually charge
Indian Amazon agencies charge between 25,000 and 2 lakh a month, on one of three fee models. The model matters more than the number, because each one pays us to do something different.
2026-08-14
How to start a skincare brand in India the right way
Six steps for entering India's skincare market without burning money. Find a niche, build a concept, test 100 units, and sell them before you touch an ad.
2026-08-11
Should you start a skincare brand in India? What the numbers say
Most Indian skincare brands lose money. So why does a new one launch every week? The revenue PR, the manufacturer's maths, and the costs nobody mentions.
2026-08-10
Six of India's ten biggest skincare brands lost money last year
Nykaa kept 2 paise per rupee. Pilgrim put 57% of revenue into ads. I read the FY25 filings of India's ten biggest skincare brands. Six lost money.
2026-07-09
A coffee shop in Nepal taught me more about offers than any marketing course
Buy one get one free, said the board outside. Inside, the offer had conditions nobody could parse. The customer walks out and never returns. Why simple offers sell and clever offers backfire.
2026-07-09
A 4.99-star property in Manali was losing money. The fix wasn't more marketing.
A beautiful Manali property with a 4.99 rating was running at a loss with a crore of debt on the owner. The problem wasn't the product or the marketing. It was the audience the discounts were buying.
2026-07-09
The Milestone Number: the only math you need before paying an influencer
Before you pay an influencer ₹50,000, calculate one number: how many products this collaboration must sell to break even. Most founders never do. The math takes five minutes.
2026-07-09
D2C unit economics: why a ₹400 serum loses money on every order
MRP ₹400, product cost ₹150, shipping ₹100, CAC up to ₹300, then COD charges, RTO and GST. The full unit economics of why new D2C brands bleed on every single order.
2026-07-09
We told a founder not to market online. Here's why.
A fruit juice brand with a ₹99 product asked us to run their marketing. We refused. Six months and one agency later, the business shut down. The 30% margin rule explained.
2026-07-09
Buying followers with Meta ads is slow poison
Follower campaigns can add 50,000 followers in a month. They can also cap your reach permanently. What actually happens inside Meta's algorithm when you buy your audience.
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