Highprime©

Free playbook

Nine SEO moves for D2C brands.

If you sell your own products in India, on your site or on Amazon and Flipkart, this is the free traffic half of the job. We pulled nine moves from a two hour podcast with an SEO of 26 years, then ran them on our own site. One we shipped last night: 18 pages, one question each. Twelve pages, no fluff, free.

Where should we send it?

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What is inside

  1. One question, one page. How to read the People Also Ask box as a build list, and why FAQ schema on a single page splits your relevance instead of concentrating it.
  2. The triage that stops you cannibalising yourself. Four buckets every captured question goes into. Twelve searches gave us 44 questions and we built 18. The other 26 belonged elsewhere.
  3. Republish stuck pages on a new URL. Why a page sitting at crawled and not indexed is usually not a content problem, and the exact fix.
  4. Every slug is an index. Adding one qualifying word to a URL moves you into a fight you can win.
  5. Keyword domains, handled properly. Including the line between a real standalone site and a doorway site that gets you classified as spam.
  6. Backlinks, dwell time and the things you can stop worrying about. Marked honestly where credible SEOs still disagree.
  7. Publish first, judge later. The volume method, and why nobody can predict which page ranks.
  8. Clarity beats cleverness. Two stories about ugly pages that made money.