Highprime©
Highprime©
Engagement model · Revenue share
The short answer
Highprime Co is a marketing agency in Mumbai that works on a revenue share model. You pay a smaller monthly fee, about 30% of our usual retainer, plus an agreed percentage of the revenue we generate for you. So most of what we earn depends on your sales going up. It is available on Amazon, Flipkart, and Meta and Google performance marketing, for brands anywhere in India.
Two parts. A fixed monthly fee, set at roughly 30% of what the same work would cost on our retainer, and a percentage of the revenue we generate. The percentage is agreed brand by brand, because a high-margin skincare label and a thin-margin electronics seller cannot carry the same number.
The fixed part pays for the first months, when catalogue fixes, tracking repairs and testing are happening and revenue has not moved yet. The percentage is where most of our money comes from once it does.
If you were looking for an agency that takes a percentage of revenue instead of a big monthly retainer, this is that deal. We put an actual number in front of you once we have seen your margins and what you sell today.
Get this part in writing before month one. A share of total store revenue pays us for sales you would have made without us. A share of ad-attributed revenue alone tempts any agency to pour budget into branded search, where people were already typing your name. Those campaigns look brilliant in a report and add very little.
So we agree the baseline first: what you sell today, on which channels, and which revenue above that line we share in. On Amazon and Flipkart this is unusually clean, since every sale is an order line. On your own website it depends on the tracking.
A revenue share sitting on numbers nobody trusts turns into a monthly argument. Before we suggest this model on Meta or Google, we check that the purchase event fires with a value attached and that the Conversions API is really sending. If it isn't, fixing that is the first job.
A flat revenue share pays us the same percentage on your thin-margin product as on your fat one. If your catalogue has uneven margins, tell us early. We can weight the share by product line or set the target on contribution margin, so the deal pushes us toward the sales that make you money.
Indian agencies charge in one of three ways, and each one pays the agency to care about something different.
| Model | What you pay | What it pays the agency for |
|---|---|---|
| Monthly retainer | One fixed fee | Time and attention, whatever the result |
| Percentage of ad spend | Usually 8 to 20% of your ad budget | Spending more of your money |
| Revenue share | A smaller fixed fee plus a percentage of revenue | Growing your sales |
We offer the retainer and the revenue share. We do not charge a percentage of ad spend, because cutting a wasted budget should never cut our own invoice.
Questions founders ask about revenue share
Yes, we do. Highprime works on revenue share: a smaller monthly fee, about 30% of our usual retainer, plus an agreed percentage of the revenue we generate. We also offer a standard monthly retainer if you would prefer a fixed cost.
It is agreed per brand. The number depends on your margin, your category, your current sales and how much of the work we take on. Tell us what you sell and roughly what you do in a month, and we will come back with a real figure.
It can, if the account grows a lot. That is the trade: you pay more in the months when there is more revenue to pay it from, and less in the months when there isn't.
Amazon marketing, Flipkart marketing, and performance marketing on Meta and Google. Those are the channels where revenue can be traced back to an order, which is what keeps the arrangement fair to both sides.
No. We do not lock brands into 12-month contracts on either model. If the numbers are not moving, you should be free to leave.
No. Our fee is a fixed retainer or a revenue share. Your ad budget goes to Meta, Google, Amazon or Flipkart, and our invoice does not grow when it does.
Where we run revenue share
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Tell us what you sell and roughly what you do in a month. We reply within a day.