How many types of ads are there on Flipkart?

The two that matter

PLA, search-based. A shopper types a query, you appear in the results, category pages and recommendation slots. Cost per click. This is where most seller budget belongs and where it should start.

PCA, contextual. You appear on competitor and complementary product pages. Nobody searched for you, so you are interrupting a shopper mid-decision. Lower conversion by nature, and useful for exactly that reason when you are trying to take share rather than harvest demand.

The automated layer

Flipkart offers automated bidding options, marketed as SmartROI style campaigns, which move bids for you against a target. They are worth testing once you have clean data underneath them and are a poor idea before that, because an automated bidder optimising toward a target built on a wrong break-even will pursue the wrong number very efficiently.

Why the count is the least useful part of the question

Sellers ask how many ad types there are and then run all of them, which is how a budget that could feed two campaigns ends up split across five and none of them gather enough data to stabilise.

Pick the one that matches what you are trying to do, fund it properly, and add the second only when the first is producing findings rather than noise. Flipkart's ad surface changes, so confirm the current campaign types in Seller Hub before planning around any list, including this one.