Highprime©
Highprime©
Flipkart marketing · Answer
The short answer
Flipkart charges nothing to use its advertising platform. You pay per click, at a price set by auction against other sellers, and campaign minimums start at around ₹300 a day for cost per click campaigns. What you end up paying moves far more with the calendar than with your settings: an event week costs multiples of an ordinary one for the same placement.
Around ₹300 a day is the platform minimum to run a cost per click campaign. That is what it takes to switch one on, not what it takes to learn anything from it.
In a contested category, ₹300 a day buys a small number of clicks, and a small number of clicks in a month is not a sample you can make decisions from. The practical floor is set by how much data you need, and that is usually higher than the platform's.
If Big Billion Days and the festive run decide a large share of your year, then so does the cost of a click during them. Competition rises sharply, so the same placement that was affordable in March is not in October.
A flat monthly budget spends the same in a dead week as in the week that decides the year. Nobody decides that on purpose, it is just what happens when a budget is set once and never revisited against the event dates.
Three things set it: your category's competitiveness, whether you are running search-based PLA or contextual PCA, and where in the calendar you are. Those move the number far more than any bid strategy setting does.
The one cost lever that is genuinely free is your listing quality score, which feeds your organic visibility. Better organic placement means less of your demand has to be bought.
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