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Neither one is a summary of somebody else's blog post. Both were written from work we ran on our own website, with the numbers and the mistakes left in.

13 pagesPDFFree

How to get recommended by ChatGPT

Eleven days of experiments on our own site, logged out, with the server logs open. Three things that work, and two we were confident about that turned out to be wrong. Includes the ten second test for whether ChatGPT can read your FAQ at all.

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Cover of the guide, Nine SEO moves that still work

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Nine SEO moves for D2C brands

Nine moves pulled from a two hour podcast with an SEO of 26 years, then run on our own site. How to read the People Also Ask box as a build list, how to revive a page that is stuck, and which of the nine we would skip.

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Each guide asks for an email, once, on its own page. Take both if you want both. We send the occasional finding and nothing else, and every mail has an unsubscribe link that works.