How to create A+ content on Amazon?

The mechanical steps

Get Brand Registry approved first. Without it, A+ Content Manager does not appear in your account.

In Seller Central, go to A+ Content Manager and start a new basic content build. Give it an internal name you will recognise in six months, because you will be editing it.

Add modules from the library, upload images at the exact dimensions each module asks for, and write the text. Then apply the content to the ASINs it belongs to and submit. Amazon reviews it, typically within about a week, and will reject it for things like pricing claims, competitor references, contact details or warranty promises.

Choosing modules, in the order that matters

Start with a comparison chart if you have more than one product. It is the single most useful module on Amazon, because it keeps a cross-shopping buyer inside your catalogue instead of sending them back to search.

Then a module that resolves the biggest objection in your reviews. Sizing, materials, compatibility, what is actually in the box.

Then a technical specification table, because the buyer who wants it really wants it and will leave to find it.

Brand story last, if at all. It is the module most brands put first and the one fewest buyers read.

The mistakes that make it not work

Text baked into images with no alt text. Amazon cannot read it and neither can a screen reader, so you have hidden your own argument.

Designing at desktop width. Check every module at 375 pixels before you submit, because most Indian buyers will never see the desktop version.

Writing it once and never revisiting it. New objections show up in new reviews. A+ content is not a launch task, it is a page you maintain.