Highprime©
Highprime©
Nykaa ads · Answer
The short answer
Nykaa sells ads to the brands listed on it. Agencies describe five products: product listing ads, sponsored brand ads, a brand store, homepage banners and category placements. Nykaa publishes little on its own pricing, so the figures here are agency statements, dated and attributed. We run Nykaa ads for D2C brands, ads only, not onboarding, catalogue or stock. Start with product listing ads on your best sellers and judge them on orders after returns.
Ads promote products that are already listed. A weak listing, a missing shade or a stockout wastes the click. Fix the listing and the stock first, then the ads.
Zaroori Retail's Nykaa advertising guide (22 February 2026) lists five: product listing ads for search and browse, sponsored brand ads at the top of search, a brand store, homepage banners and category-level placements. Treat this as one agency's description, and check what your account can use in the seller panel.
The same guide suggests a 90-day launch plan: manual bidding on product listing ads first, then creative tests, then sponsored brand ads, then automatic bidding. Banners and category placements cost far more and make sense once the listing ads already work.
Zaroori Retail quotes Rs 8 to Rs 35 a click for product listing ads and Rs 150 to Rs 400 per thousand views for sponsored brand ads. It suggests spending 8% to 15% of Nykaa sales on ads, and 15% to 25% in the first 90 days. It quotes 1.8x to 2.5x return at launch and 3x to 5x for mature accounts.
These are one agency's figures for ad spend, read on 5 October 2026. They are not Nykaa's price list. Your agency fee is a separate line, and ad spend is never part of it.
A shopper who searches for your product is already close to buying, so part of that order would have come anyway. Look at paid and organic orders for the same product and week, and put more money behind the campaigns that add orders on top of organic sales.
One product and a small budget is easy to run yourself for a month. Keep the numbers. Outside help earns its fee when you sell on Nykaa as well as Amazon, Flipkart or your own site, and need one plan for where each rupee goes.
We run the ads and the reporting. We do not run onboarding, catalogue, inventory or availability, and we say so before you sign. We work on a monthly retainer, or on revenue share, where the fixed fee is 50% of our usual rate plus 5% to 10% of marketplace revenue.
| Question | Answer |
|---|---|
| What you need first | A live Nykaa listing with stock |
| Ad products listed by an agency | Product listing ads, sponsored brand ads, brand store, homepage banner, category placement |
| Product listing ads (agency figure) | Rs 8 to Rs 35 a click |
| Sponsored brand ads (agency figure) | Rs 150 to Rs 400 per thousand views |
| Ad spend suggested by an agency | 8% to 15% of Nykaa sales; 15% to 25% in the first 90 days |
| What we run | Ad planning, campaigns and reporting |
| What we do not run | Onboarding, catalogue, inventory, availability |
Figures are third-party agency statements (Zaroori Retail, 22 February 2026) read on 5 October 2026, not Nykaa's own price list. Nykaa can change its terms.
Yes. Brands listed on Nykaa can buy ads. Agencies list product listing ads, sponsored brand ads, a brand store, homepage banners and category placements.
One agency quotes Rs 8 to Rs 35 a click for product listing ads and suggests spending 8% to 15% of Nykaa sales on ads. These are agency figures for ad spend, separate from any agency fee.
Agencies start with product listing ads on the best-selling products, then add sponsored brand ads once the listing ads work.
Yes, we do. We run Nykaa ads alongside Amazon, Flipkart and quick commerce ads. We run the ads only, not onboarding, catalogue, inventory or availability.
We run Nykaa ads for D2C brands on a monthly fee or a revenue share. We run the ads, not your stock.
See how our revenue share worksTwo lines about your brand is enough. We reply within a day.