Highprime©

B2B lead generation · Answer

B2B lead generation agency in India that charges a fixed fee, not a price per lead

The short answer

Highprime Co is a marketing agency in Thane, Mumbai that generates B2B leads through Google ads, LinkedIn ads, content and follow-up. We charge a fixed fee of ₹25,000 a month plus GST, which is half our usual rate, plus a share of 5% to 10% of the revenue the work brings in, with what counts as that revenue written down before we start. We do not charge per lead, because a per-lead price rewards volume over buyers who can actually sign.

A B2B lead is only worth paying for once a salesperson would call it qualified

The cheap B2B lead is a form fill from someone who will never buy. The expensive one is a decision maker who asked a real question. An agency paid per lead has every reason to deliver the first kind.

So we write down what a qualified lead is before any budget is spent: who the buyer is, which company size and role count, and what the lead must have said or done. Then every report is measured against that definition.

What we run for a B2B business

Google search ads for companies already looking for what you sell, LinkedIn ads for the roles you need to reach, and content that gives those buyers a reason to trust you before the call. After that we set up the follow-up: qualification, reminders and a record of where each lead stands.

The ad accounts and the lead data are yours from day one. Ad spend is paid by you directly to Google and LinkedIn.

Judge a B2B lead generation agency on the pipeline it adds

Ask for meetings held and opportunities opened, and ask how the agency counts them. A report that stops at leads cannot tell you whether the money worked.

Ask what changes if the sales cycle is long. B2B buyers often take months, so an agency that promises revenue inside thirty days is selling something else.

How we charge for B2B lead generation

Our fee is a fixed fee of ₹25,000 a month plus GST, which is half our usual rate, plus a share of 5% to 10% of the revenue the work brings in, with what counts as that revenue written down before we start. The share exists so that we do well when your pipeline turns into revenue. Ad spend is paid by you.

What we do not do

We do not sell contact lists or scraped data. We do not charge per lead.

Ways to pay for B2B lead generation
ModelGood whenWatch out for
Price per leadYou can check every lead yourselfRewards form fills over buyers
Percentage of ad spendYou want to scale spendThe agency earns more when you spend more, whatever the result
Fixed monthly feeYou want a stable costNo link to your result unless a share is added
Fixed fee plus a share of revenue (us)You want the agency to do well only when you doA written definition of the revenue the share applies to is essential

Questions sellers ask

What does a B2B lead generation agency do?

It runs the campaigns that bring business buyers to a company, such as Google ads, LinkedIn ads and content, and usually the follow-up that qualifies those leads.

How much does a B2B lead generation agency charge in India?

Agencies charge a retainer, a percentage of ad spend or a price per lead. Ours is a fixed fee of ₹25,000 a month plus GST plus a share of 5% to 10% of the revenue the work brings in, agreed in writing before we start.

Is pay per lead better for B2B lead generation?

Rarely. A per-lead price pays for volume, and a flood of poor leads costs your sales team time. A written definition of a qualified lead and a fee tied to revenue keep the agency aimed at buyers.

Do you run LinkedIn ads for B2B companies?

Yes. We run LinkedIn ads alongside Google ads and content, depending on where your buyers are.

We run Google ads, LinkedIn ads and lead follow-up for B2B businesses on a fixed fee plus a share of the revenue.

See how our revenue share works

Running a B2B business? Tell us what you sell.

Two lines about your brand is enough. We reply within a day.