Highprime©
Highprime©
D2C marketing · Answer
The short answer
Highprime Co is a D2C marketing agency in India, based in Thane. We run a D2C brand's Meta and Google ads for its own website and its Amazon, Flipkart, Myntra, Blinkit and Meesho ads as one plan, judged on one profit number. Each month the budget goes to whichever channel made money. We work on a monthly retainer, or on revenue share, where the fixed fee is 50% of our usual rate plus 5% to 10% of marketplace revenue.
Most D2C brands in India sell in two places: their own website and one or more marketplaces. The usual setup is a performance agency for Meta and Google, and a marketplace agency or an in-house person for Amazon and Flipkart. Each one reports its own ROAS.
Neither can tell you whether the brand made money. Some of the people who see your Instagram ad search for you on Amazon and buy there. The website agency's numbers then look worse than the ad really did, and the Amazon numbers look better. Two agencies each defend their own channel, and nobody is paid to move money from one to the other.
On your own website: Meta ads and Google ads, with the tracking fixed first so the numbers can be trusted.
On marketplaces: Amazon Sponsored Products, Sponsored Brands and Sponsored Display, Flipkart ads, Myntra ads for fashion, Blinkit, Zepto and Instamart ads for quick commerce, and Meesho Ads. We run the ads. Listings, claims and account health stay with you.
Every month we work out what each channel left you after product cost, marketplace fees, shipping, returns and ad spend. That is the number we report and the number we move money on. The ROAS each ad platform reports is shown next to it.
If Flipkart made money this month and Meta didn't, the next month's budget moves toward Flipkart. A single-channel agency can't make that call, because it would be recommending less work for itself.
A skincare client came to us losing money on Instagram ads, bidding against companies that spend more in a day than it spent in a quarter. We moved its budget to Nykaa and Flipkart, where its buyers were already searching. Its ROAS after the switch was 8.
Across clients, our average ROAS within the first six months is 4.3. That is the number we hold ourselves to.
Ask every agency the same five questions. Which channels will you run for us, and which will you not? Which number do you report: ROAS, or profit per order after fees and returns? Who owns the ad accounts? What happens to your fee if we move budget from Meta to a marketplace? Can we see an account you run today, with the client's permission?
An agency that answers all five plainly, in writing, is easier to judge after three months than one that promises a ROAS figure before it has seen your margins.
We don't manage marketplace seller accounts: listings, catalogue uploads, claims or account health. Product photography, video and Amazon A+ content come from our sister company, Team TSB. We don't take a brand whose unit economics can't carry ads yet. We'll tell you that before you pay us.
Two ways. A monthly retainer, a fixed fee for the channels we run. Or revenue share: a fixed fee at 50% of our usual rate plus 5% to 10% of marketplace revenue. Revenue share covers every platform we run for you, because most of what we earn is the share, and we need to be free to move budget to wherever the product sells. Ad spend is always paid by you, directly to each platform.
| Option | Good when | Watch out for |
|---|---|---|
| A performance agency (Meta and Google only) | Almost all your sales come from your own website | It can't see or move marketplace sales |
| A marketplace agency (Amazon and Flipkart only) | Marketplaces are nearly all your revenue | It can't see what your Meta ads did for Amazon |
| Two separate agencies | You have someone in-house to judge both | Each defends its own channel; nobody owns the total |
| One team for website and marketplaces (us) | You sell on your own site and on marketplaces | A fee that's too big for a brand not yet selling |
It runs the paid marketing that brings buyers to a direct-to-consumer brand: Meta and Google ads to the brand's own website, and usually marketplace ads on Amazon, Flipkart and others. A good one reports profit per channel, not only ROAS.
Yes. We run Meta and Google ads for your website and your Amazon, Flipkart, Myntra, Blinkit and Meesho ads as one plan, and move budget each month to whichever channel made money.
Most charge a monthly retainer, a percentage of ad spend, or both. We work on a monthly retainer, or on revenue share, where the fixed fee is 50% of our usual rate plus 5% to 10% of marketplace revenue.
Our office is in Thane, Mumbai. We work with D2C brands across India.
We run a D2C brand's website ads and marketplace ads as one plan, on a monthly fee or a revenue share.
See how our revenue share worksTwo lines about your brand is enough. We reply within a day.