Highprime©
Highprime©
Meta ads · Answer
The short answer
Highprime Co is a Meta ads agency in India, based in Thane, for D2C brands. We run Facebook and Instagram ads for your own website. Before any campaign spends, we put your break-even ROAS in writing. Each month we report orders delivered, not only orders placed, next to the ROAS Meta shows, because on cash on delivery the two numbers differ. The ad account and the Pixel stay in your name.
Meta counts a purchase when the order is placed. If the customer refuses the parcel at the door, the ad still keeps the credit. A brand with a large share of cash on delivery orders can see a healthy ROAS in Ads Manager and a thin month in the bank.
So we ask for your courier report and match it to Meta's purchases. Orders delivered, set against ad spend, is the number we put next to the platform ROAS every month.
Break-even ROAS is one divided by the share of each sale you keep after product cost, shipping, payment fees and returns. If you keep 35 paise of every rupee, break-even is about 2.9, and a reported 3.5 is barely profitable.
We work this out for each product we advertise and send it to you before anything goes live. An agency that promises a ROAS figure before it has seen your margins is guessing.
Facebook and Instagram ads: prospecting to new customers, retargeting, and catalogue ads for brands with a product feed. Creative testing on a set weekly rhythm, with the hooks and formats tested written down so you can see what was learnt. Tracking checked first: the Pixel and the Conversions API both connected, and the events matched to real orders.
The ad account, the Pixel and the business portfolio are created in your name, and we are added as partners. If you leave us, the history and the audiences stay with you. Your ad budget is paid by you, directly to Meta, and never passes through us.
Our record is across channels: a skincare brand that stopped losing money on Instagram once we moved its budget to Nykaa and Flipkart. We do not have a Meta-only case study to put on this page, and we will not invent one. Ask for references on a call and we will say plainly whether a brand like yours is one we have run.
We don't run organic social media, content calendars or branding. We don't promise a ROAS figure before seeing your margins. We don't take a brand whose unit economics cannot carry ads yet, and we will tell you that before you pay us.
Two ways. A monthly retainer, a fixed fee for the channels we run. Or revenue share: a fixed fee at 50% of our usual rate plus 5% to 10% of marketplace revenue. Revenue share covers every platform we run for you, because most of what we earn is the share, and we need to be free to move budget to wherever your product sells.
| Ask for | Why it matters |
|---|---|
| A case study from a brand like yours, with spend and real results | Screenshots without context prove nothing |
| How many new creative ideas they test each month, and who makes them | Creative fatigue is the usual reason Meta stops working |
| Your break-even ROAS, in writing | Without it a good ROAS is a guess |
| Orders delivered next to orders placed | On cash on delivery they differ |
| Pixel and Conversions API both set up | Pixel alone misses events when the browser blocks it |
| Ownership of the ad account and Pixel, and a short notice period | You can leave with your history |
It runs a brand's Facebook and Instagram ads: audiences, creative testing, budgets, tracking and reporting. A good one reports orders delivered and profit, not only the ROAS Meta shows.
Meta sells ads in an auction, so there is no fixed price. You set a budget and pay Meta directly; what a result costs depends on your product, offer and creative. An agency fee is separate from this ad spend.
Ask for a case study from a brand like yours, how many creatives they test each month, your break-even ROAS in writing, whether the Pixel and the Conversions API are both set up, and who owns the ad account.
It needs partner access, not your login. The ad account and Pixel should stay in your business's name so the history is yours if you leave.
Most charge a monthly management fee, a percentage of ad spend, or both. We work on a monthly retainer, or on revenue share, where the fixed fee is 50% of our usual rate plus 5% to 10% of marketplace revenue. Ad spend is paid by you directly to Meta.
We run Meta ads for D2C brands, judged on delivered orders and profit, on a monthly fee or a revenue share.
See how our revenue share worksTwo lines about your brand is enough. We reply within a day.